Traffic Toolshop Times

With all the talk lately, and proposed legislation about government control of the internet, have you thought about what will happen when they come for your online business(es)?
Never happen? That’s what Chrysler and GM said. That’s what several large banks and insurance companies said.  But, you may say, those were greedy CEOs and Wall Street [...]

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I know, I know. The previous post was dubbed as the conclusion. My original plan was to combine parts five and six of Six Men Who Made Internet Marketing Possible. However, I decided to separate the parts again after working on part five and neglected to change the title. So, there you have it–that’s my [...]

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I’ve taken more time than usual between blog entries to develop a story idea.  Are you as tired as I am with all the hoopla about this next product or that new cant-miss strategy, not to mention the dozens of cut-and-paste emails arriving in your inbox?  If so, then read on …
Sylvie Fortin, in her ebook Internet [...]

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Okay, it’s been just over a week since my last post and I’m still in a ranting mood.  That said, I want to be clear, I’m using these email and website copy excerpts as an example of a much bigger problem. Personally, I have nothing against Easy Offline Riches or Mark Laraeu, just the methods being [...]

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Businesses, big and small, local and international are embracing online advertising more and more as part of their promotional budgets. This is my first attempt at including a video on this blog. What better way to add a new feature here than a story on how Google and other companies are moving to [...]

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Excellent!  Brilliant! Outstanding piece of writing is how I describe a recent entry on the Gwave Consulting blog.  The author presents five myths about marketing online and how believing these myths can be detrimental to your business’ image.
For instance, in Myth #2 the topic discussed is building a list.  Having a “substantial opt-in mailing list is a [...]

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Continuing on the theme from the July 3, 2008, post - the internet is “growing up” and internet marketing is maturing, too.  Refusing to accept these changes will not delay them or prevent them.  Business fundamentals may stay the same, but methods change, offline AND online businesses must be agile to stay competitive.
Piper Jaffray Investment [...]

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Earlier today, I was having a discussion with some other website owners on a forum that caters to internet marketing topics.  It became very evident that in this forum there was no interest in providing long-term value to your customers or members.  Making the sale was all that mattered to them.
Someone even claimed that it [...]

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There has been a lot of chatting and forum posting lately about building a list by having referral contests, offering One Time Offers (OTO), participating in JV giveaways, and so on.  Examine the results closely and the gold finish starts to peel away.
Now, let me say right here that I’m not suggesting that you should never have [...]

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Almost everyone realizes that a business must be profitable to survive.  However, in order to “make the sale” an owner can sometimes put his or her focus on the bottom line rather than building customer relationships.
The “love them and leave them” approach may work for you if you are only interested in a one-time sale, [...]

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