I’ve taken more time than usual between blog entries to develop a story idea. Are you as tired as I am with all the hoopla about this next product or that new cant-miss strategy, not to mention the dozens of cut-and-paste emails arriving in your inbox? If so, then read on …
Sylvie Fortin, in her ebook Internet [...]
Internet Marketing, Rabbits, Turtles, and Apple Pie
October 14th, 2008 · No Comments
Tags: Business Planning
New product alert - start salivating like Pavlov’s dog
September 30th, 2008 · No Comments
Have you ever noticed how some blogs are nothing but cut-and-paste sales pitches? You can search entry after entry and never find an original thought from the blog owner on marketing or doing business online! Last week it was a product to help you build your list, this week an e-book containing secrets to make [...]
Tags: Uncategorized
When a guarantee is not guaranteed …
September 25th, 2008 · No Comments
Okay, it’s been just over a week since my last post and I’m still in a ranting mood. That said, I want to be clear, I’m using these email and website copy excerpts as an example of a much bigger problem. Personally, I have nothing against Easy Offline Riches or Mark Laraeu, just the methods being [...]
Tags: Business Planning
A phone book obituary?
September 18th, 2008 · No Comments
As with many others, I have family members who live near Houston so the past couple of weeks have been very busy for me. All of them are doing fine and will be busy for a while removing tree limbs, checking roofs and windows, cleaning up debris, etc. Okay, enough about my family for now [...]
Tags: Uncategorized
Returning customers or inactive referrals?
June 30th, 2008 · 1 Comment
There has been a lot of chatting and forum posting lately about building a list by having referral contests, offering One Time Offers (OTO), participating in JV giveaways, and so on. Examine the results closely and the gold finish starts to peel away.
Now, let me say right here that I’m not suggesting that you should never have [...]
Tags: Business Planning
Warning: “me first” attitude can be bad for business
June 26th, 2008 · No Comments
Almost everyone realizes that a business must be profitable to survive. However, in order to “make the sale” an owner can sometimes put his or her focus on the bottom line rather than building customer relationships.
The “love them and leave them” approach may work for you if you are only interested in a one-time sale, [...]
Tags: Business Planning
Are you in business for yourself or for your customers?
June 24th, 2008 · No Comments
Part of my mission as the owner/admin of Traffic Toolshop is to provide members with advice that will help them grow their website’s internet presence. In my continuing quest for valuable information and resources sometimes I find one of special value.
Marketing Today is one of those gems. Below is a link to an article that [...]
Tags: Business Planning



